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The Theory Of Planning, Policy Formulation And Decision...

OVERVIEW The article is aimed at clarifying and formalizing the Successive Limited Comparisons (Branch) method, which has been neglected by authors (in the literature) for a long time. This long neglected method is contrasted with the Rational-Comprehensive (Root) method, which has been widely covered in the books (literatures) of planning, policy formulation and decision-making. The author examines and describes how some administrators approach complicated social problems as the root method fails when applied to difficult social problems because people have different views and sometimes they disagree on certain issues. Under such complex situations, the administrators switch to the branch method to resolve convoluted social predicaments or crises. In addition, five (5) characteristics of each method are provided in a comparative manner. Under the Rational-Comprehensive method, comprehensive analysis is made and all significant, relevant factors are considered. This approach mostly relies upo n the theory. Again, administrators approach policy-formulation by using means-end analysis. Lastly, for the empirical analysis, alternative policies to be made, distinct objectives and values have to be clarified. Conversely, the Successive Limited Comparisons approach applies intertwined empirical analysis when action is needed after the value goals have been selected. This means they are not different from each other. This method disregards overreliance on theory. Because of lack ofShow MoreRelatedStrategy Formulation : A Concept For Achieving Success By Decision Makers Essay1584 Words   |  7 Pages strategy formulation is a day to day duty to adjust into the changing world. A strategy is a concept for relating means to ends which is difficult and requires a proper calculation to achieve efficacy. The nature of the strategy is constant throughout history, but its character continually evolves with changes of factors such as economy, technology, society, and political ideas. Ot her factors such as past historical experiences and geographical location may not change. The formulation of strategyRead MoreThe Concept of Strategy and Strategic Management1718 Words   |  7 PagesTyge Payne, PhD 1 Strategic Management Strategy: The unifying theme that gives coherence and direction to the decisions of an organization Strategic Management: Consisting of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. Or, the Strategic Management Process is: The full set of commitments, decisions, and actions required for a firm to create value and earn aboveaverage returns. (Hitt, Hoskinson, Ireland, 2004, p. 4) Read MoreUnderstanding The Benefits Of Strategic Management1674 Words   |  7 Pagesrun over by the competition. Strategic planning and innovation should go hand in hand, because innovation is the machine that generates business opportunities in the market and its implementation drives businesses to be remarkable. Theories of organizational adaptation are another important concept, because it helps a company keep track of the changes in technological, economic, and political-legal areas, and the sociocultural trends around the world. T he theory of population ecology seems very criticalRead MoreThe Long Term Performance And Operational Success Of A Firm1691 Words   |  7 Pagesrun over by the competition. Strategic planning and innovation should go hand in hand, because innovation is the machine that generates business opportunities in the market and its implementation drives businesses to be remarkable. Theories of organizational adaptation is another important concept, because it helps a company keep track of the changes in technological, economic, and political-legal areas, and the sociocultural trends around the world. The theory of population ecology seems very criticalRead MoreWhy Cities Need Strategic Planning Essay1061 Words   |  5 PagesStrategic planning is concerned with the formulation and evaluation of urban development policies and the mechanisms put in place in for implementing those policies, whilst strategic planning in urban development is generally referred to as a process that allows the a rticulation of the initiatives of public and private stakeholders which seek synergies for the development of a city (Steinberg, 2003). The purpose of this paper is to examine the role of strategic planning for government administrationRead MoreEssay On Education Enhancement1100 Words   |  5 Pagesthe policy document with similar institutions in an effort a contributing toward national education enhancement. Problem Definition This policy aims to solve the problems of poor academic performance, distraction caused by electronic devices and theft of such devices at school through the formulation, implementation and evaluation of a comprehensive school electronic device policy. With so many technological advancements today, it has been noticed that instead of drastic improvements to studentRead MoreUnderstanding The Benefits Of Strategic Management1625 Words   |  7 Pageswill be run over by the competition. Strategic planning and innovation should go hand in hand, because innovation is the machine that generates business opportunities in the market and its implementation drives them to be remarkable. Theories of organizational adaptation are another important concept, it helps a company keep track of the changes in technological, economic, and political-legal areas, and the sociocultural trends around the world. The theory of population ecology seems very critical inRead MoreStrategic Management Business Policy5593 Words   |  23 Pagesy Strategic Management Business Policy, 12e (Wheelen/Hunger) Chapter 1 Basic Concepts in Strategic Management 1) Strategic management is one decision that determines the short-term performance of a corporation. Answer: FALSE Diff: 1 Page Ref: 5 Topic: The Study of Strategic Management 2) In the externally oriented planning phase, plans are developed by heavily involving the input of managers from lower levels. Answer: FALSE Diff: 2 Page Ref: 5 Topic: The Study of Strategic Management 3)Read MoreStrategic Management Business Policy5583 Words   |  23 Pagesy Strategic Management Business Policy, 12e (Wheelen/Hunger) Chapter 1 Basic Concepts in Strategic Management 1) Strategic management is one decision that determines the short-term performance of a corporation. Answer: FALSE Diff: 1 Page Ref: 5 Topic: The Study of Strategic Management 2) In the externally oriented planning phase, plans are developed by heavily involving the input of managers from lower levels. Answer: FALSE Diff: 2 Page Ref: 5 Topic: The Study of Strategic Management Read MoreCase 2: Wallace Group Essay907 Words   |  4 Pagesorder for companies to be successful in a constantly changing environment a strategic management plan will need to be developed which consists of four phases: basic financial planning, forecast planning, externally oriented (strategic) planning, and strategic management. Strategic management is a set of managerial decisions and actions that determine the long-run performance of a corporation (Wheelen Hunger, 2006, p.3). The benefits of strategic management helps the firm focus on the objectives

Respiratory System Essay Sample free essay sample

The respiratory system is an intricate web of variety meats all working together to see a changeless flow of gases. O and C dioxide. to maintain the organic structure working at remainder or during exertion’ ( ehow ) . The respiratory system is made up of the olfactory organ. windpipe. bronchial tube. stop and lungs. The purpose of this assignment is to look at the construction and maps of the respiratory system and besides supply an illustration of the respiratory system. . The lungs are an built-in portion of the human organic structure. and the O provided by the lungs facilitates life. The human organic structure contains two lungs in the thorax. one on the right side of the thorax and a somewhat smaller lung. to ease room for the bosom. on the left. Each lung is between 10 and 12 inches long and contains blood vass that carry C dioxide blood in and oxygen blood out to the remainder of the organic structure. We will write a custom essay sample on Respiratory System Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bronchial tubings are besides present in the lungs which contain over 300million air sacs known as air sac. The chief map of the lungs is to execute gas exchange and to assistance in waste remotion and regulate in temperature control. Air is breathed in through the olfactory organ or oral cavity or both which travels down the trachea which is called the windpipe which is so branched into the left and right bronchi’s which lead to the lungs. Harmonizing to the American Heart Association ‘the right bronchial tube has a shorter much direct. path to the right lung than does the bronchial tube to the left lung. ’ Each of these bronchi’s subdivisions into smaller tubing called bronchioles. This system is referred to as the bronchial tree. At the terminal of each bronchial are little air pouch called alveoli’s. These are responsible for interchanging C dioxide and O. Alveolus is closely situated to blood capillaries. Oxygen and C dioxide diffuse across the thin membranes that separate the capillaries from the air sac. conveying oxygenated blood throughout the organic structure and taking C dioxide from the lungs through halitus. Lungs need to be protected against diseases and infections to maintain them executing their chief map of gas exchange. and they do this by several ways. First the nose Acts of the Apostless as a filter external respiration in and pin downing big atoms. The smaller atoms get trapped by a thin bed of mucous secretion known as emotionlessness that lines the interior of the external respiration tubing. ‘An norm of 3ounces of mucous secretion is secreted onto the liner of these take a breathing tubings every day’ ( livestrong ) . This mucous secretion is so swept up towards the pharynx by the cilia where it is so swallowed. Coughing is besides another manner to protect the lungs as it aids in taking mucous secretion quicker than the cilia. Many different musculuss are used in the respiratory procedure. The largest and most efficient is the stop which is a big musculus that is situated under the lungs. During inspiration the stop moves downwards and the lungs expand with air. During halitus the stop relaxes and the lungs return to their original form. . This assignment has looked at the respiratory system with mention to the construction and designation of the system. It besides has provided an illustration of the system. Reference List: 1. American Heart Association. Advanced cardiac life support. Article retrieved on the 10th December 2012 2. Ehow. com: Structure A ; Functions of Lungs at Rest. Article retrieved on the 7th December 2012 3. Livestrong. com: Parts-human-lungs. Article retrieved on the 7th December 2012

PepsiCo Inc. International Business Strategy

Introduction Increasing effects of globalization and the rising international business competition have prompted businessmen, organizations and corporations to rethink their global business strategy. International business strategies have become very important in the wake of increasing globalization, as well as, internationalization of established local companies as they attempt to increase their values in the market.Advertising We will write a custom research paper sample on PepsiCo Inc. International Business Strategy specifically for you for only $16.05 $11/page Learn More Corporations are adopting various strategies such as product standardization and differentiation, adaptation, as well as, product diversification to capture both the domestic and the international market. International business strategy refers to the business plans adopted by corporations and businesses in the global business environment to provide services and products consumers ac ross the globe. Corporations and businesses are therefore developing and adopting strategies which can meet their short and long-term goals. Most corporations have international partners at least at some levels of supply chain to help them overcome the complexities in the international business environment, and as a result, compete favorably in the international market. PepsiCo Inc PepsiCo Inc is among such corporations that apply several global strategies to increase its value in the international market, and to expand its market share. PepsiCo Inc has its headquarters in Purchase, Harrison, New York in the US. The company deals in manufacturing, marketing, as well as, distribution of beverages and grain-based snack foods among other products. The company was first established in the 1890s in the state of Delaware and has since expanded over the years to become a multinational corporation. Its expansion has majorly been through mergers and acquisition. The biggest merger was undert aken in 1965 between Pepsi-Cola Company and Frito-Lay Inc. to form PepsiCo. Inc.; this has become its brand name to-date. After the merger, the company’s headquarters was transferred from Manhattan, Delaware to Purchase, New York five years later. Since 1970s, PepsiCo has expanded through acquisition of businesses within and outside of its core focus which has mainly been in beverage, as well as, packaged food brands. It has also exited some of its non-core functions business lines especially in 1997. In 1998, the company bought Tropicana brand together with all the products going by the name.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In 2001 Pepsi efforts to expand into the soft drink market saw it merge with Quaker Oats Company. Subsequently, in 2001, the company merged with to support the expansion of its sports drinks line and other brands, while also buying majori ty shares into Wimm-Bill-Dann Foods, a Russian dairy product company (Betsy, Dana Guy 2010). Today, it operates in North America, South America, Europe, Asia and Africa. It categorizes its global operations into four main divisions which include PepsiCo Americas Beverages, PepsiCo Americas Foods, PepsiCo Europe, and PepsiCo Asia, Middle East and Africa, with 36% of its products being beverages. The rest constitute food products. PepsiCo Inc has several hundreds of brands in the market (PepsiCo Inc. 2010). Today, its products sell in more than 200 countries, and operate in more than 40 countries across the globe. Its last market division, Asia, the Middle East and Africa has to be exploited adequately to realize the full benefits of its global strategies. Currently, its major countries of operations in the division include India, Pakistan, Saudi Arabia, Thailand, China, Russia and Philippines. Planned investments in the United Arab Emirates Among the countries the corporation is pla nning to expand its operations in is the United Arab Emirates. The company looks to developing countries to maintain its sales especially in Asia, where it already commands 26% market share in the beverage sector (PepsiCo Inc. 2010). PepsiCo’S management seeks to achieve sustainable and consistent growth in profits of 15%. It therefore plans to expand its PepsiCo Beverages International into the country by the end of 2012. The brands to be introduced into this market include Mountain Dew, Diet Pepsi, Mug brands, Gatorade, Pepsi Max and Tropicana Dew Slice, Pepsi One, sierra Mist, as well as Slice which are already doing well in the market (Gary Beene’s Pepsi, 2011).Advertising We will write a custom research paper sample on PepsiCo Inc. International Business Strategy specifically for you for only $16.05 $11/page Learn More Possible challenges in the United Arab Emirates Regulatory challenges PepsiCo Inc. is likely to experience several re gulatory challenges. There are restrictions on new foreign companies which plan to set sup offices, as well as, conduct direct sales in the UAE. Among these regulatory challenges include climate change regulations in the country. Environmental sustainability has become a critical global issue and the UAE government requires every company to develop plans on how it will achieve environmental sustainability before it is licensed and given permit to operate in the country. The government requires every company to come up with a comprehensive, as well as, practical approach on how it plans to maximize energy usage, reduce water usage and decrease greenhouse gas emissions. PepsiCo’s production facilities are among the largest water consumers across the globe. Water usage in the UAE is a big problem and as such the company needs to look for alternatives to avoid running into problem with authorities. The company’s energy use is also likely to meet tough regulatory challenges . Production of its plastic packages consumes billions of gallons of petrochemicals. Emissions reduction is a major focus of the UAE environmental legislations. The government may only allow PepsiCo Inc to operate in the country under strict compliance to the environment regulations due to its high carbon emission. The government of UAE has also drafted strict laws governing waste management, which is likely to threaten PepsiCo’s usage of plastic bottles for packages. The other regulatory challenge that it is likely to face is meeting the set safety standards put in place by the country’s ministry of health and the Bureau of UAE Standards to guide soft drink ingredients. The ratio of ingredients on each of its beverages has to be tested in the Bureau of UAE Standards laboratory to verify whether they meet the local standards. The chemicals in the ingredients have to be within the tolerance limits for every product that the company produces to be allowed to operate in U AE. PepsiCo will be forced to meet the guidelines of the ministry of health which require beverage and food companies not to market or distribute foods and beverages which have high calories such as carbonated soft drinks to children.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These guidelines are also in the International Council of Beverages Associations regulations (Fredrix 2010). The laws concerning credit repayment could also pose a major challenge to the company’s activities in UAE. In the UAE, any company that fails to pay its creditors within 30 days must file for bankruptcy; otherwise it faces bankruptcy charges, which is a criminal offense in the country. Loan repayments are also not flexible due to non-existent structured bankruptcy laws in the country. Any company that fails to repay its loan within the stipulated time faces criminal sanctions. According to Arnold (2009) insolvency laws in the country are inefficient and therefore discourage investment into the country. Furthermore, creditors acquire an average of $10.2 cents whenever a company in the country files for bankruptcy. It may take as long as five years to close a company in the country meaning that the cost of closing a company in the UAE is high (Arnold 2009). As a requirem ent for every new foreign firm that enters UAE, PepsiCo will have to find a local sponsor for itself and its employees (New Zealand Trade and Enterprise 2009, 10). The sponsor in this case can be an institution within UAE or a UAE citizen who does not have to be involved in business. The company has to pay the sponsor to provide the lawfully required administrative functions. The laws governing foreign company ownership in the UAE could also affect PepsiCo’s business structure. Should the company decide to establish its operations in the country to allow it conduct direct business, then it has to engage in a joint venture with domestic company or a UAE citizen, who must retain a minimum of 51% stake in the venture, as is required by law (New Zealand Trade and Enterprise 2009, 10). Cultural Challenges The cultural environment in the UAE is highly influenced by the Islamic religion, which forms the foundation for the culture of its people, and the laws governing business operat ions in the country. Considering that Muslims are the majority population in the country, PepsiCo will be limited to manufacturing and distributing of soft drinks. It is against Muslim religion and culture to take alcohol (New Zealand Trade and Enterprise 2009, 11). The Islamic religion requires that all Muslims attend prayer meetings five times a day. This is likely to interrupt smooth operations of the company’s activities. Besides, during summer, which occurs in July and August, many senior decision-makers in the country go on vacation due to extreme heat, as well as humidity, and therefore it is not possible to hold high-level business meetings. This also happens during the period of Ramadan when business schedules are disrupted or shortened. During the same period, the company’s business is also likely to be affected since all Muslims fast from dawn to. Besides, nobody, including non-Muslims is allowed to eat or drink in public during that period (New Zealand Trad e and Enterprise 2009, 11-12). Economic Challenges Availability of raw materials is likely to be the major challenge for PepsiCo in the UAE. Most of PepsiCo’s raw materials are agricultural products. However, the climatic conditions of the region do not favor agricultural production and therefore relies on imports for its agricultural raw materials and food products. This will increase the company’s cost of production since it has to import and transport raw materials. The financial institutions in the UAE are not well established, and therefore are likely to be affected by external macro-economic shocks (Zogby 2011). This means that stock market collapse or even another banking crisis in the Middle East or in major world economies can highly damage its financial institutions. This may affect the financial operations of PepsiCo in the country should such crisis occur. As a result, this will reduce the company’s economies of scale as the risks become a reality. P epsiCo could also face labor challenges in the United Arab Emirates. Although UAE has population that can affectively supply labor to firms within the country, there are few experts as most of UAE nationals possess low levels of qualifications (Zogby 2011). The percentage of UAE nationals who have high levels of education and experts in various fields are still low, and this means that PepsiCo will be forced to hire experts from abroad especially its executives. This could possibly increase the company’s labor cost and hence the cost of operation. Besides, UAE government bans entry of citizens from specific countries such as Israel. It has also enforced quotas for employing young nationals (Zogby 2011). This could limit PepsiCo’s ability to choose talented and skilled employees from a wider demographic. Worse still, it is very difficult to fire UAE nationals for under-performance (Zogby 2011). Competition is also another major challenge for PepsiCo while entering the U AE market. Major global beverage companies like Coca-Cola, Nestle and Cadbury are already operating in the UAE. Achieving customer loyalty especially in a market that has been majorly dominated by Coca-Cola, its main rival, could be difficult considering that advertisements targeting UAE consumers have to be modest. It will therefore be forced to be more creative and innovative to capture the market. PepsiCo’s plans to counter the challenges In order for the company to meet the requirements of the UAE environmental regulations, it will have to adopt its â€Å"positive water balance† strategy similar to the one it applies in India to replenish its water usage in its manufacturing plants (Gunther 2007). It will also implement machinery that captures water naturally contained in some of its agricultural raw materials to offset its water needs. It also plans to drop the production of its discretionary products like Aquafina in favor of water conservation (Gunther 2007). It will also establish a plant for recycling its beverage bottles and cans, as well as, recycling machine kiosks to meet the requirements of waste management by the government (Environmental Leader 2010). The recycling kiosks will be stationed in public places such petrol and gas stations, public parks among other places. It plans to involve local NGOs to encourage community involvement in the program. To further comply with the environmental regulations of the country, PepsiCo plans to deploy its green vending machines to reduce energy usage in its manufacturing plants, and therefore reduce carbon emission by a about 15% (Martin 2009). In order to meet the ministry of health’s requirements, it plans to change the composition of the ingredients it uses to make its products so as to meet the nutrition needs of the country (Byrnes 2010). The company also plans to make major acquisitions of some dairy and fruit farms in New Zealand, which is UAE’s trading partner to produce its agricultural raw materials. This would make it easier for the company to acquire raw materials since there are no duties charged on agricultural raw materials especially from New Zealand. In order for the company to compete favorably in UAE, it will first enter the market by producing brands which are already doing well in Saudi Arabia. As part of its marketing strategy, the company plans to use public figures in UAE in its advertisement campaigns in the country. In addition, it will also adopt brand names which the locals find easy to pronounce. Besides, it will only major on producing soft drinks to meet the cultural practices of the majority population. PepsiCo’s entry level Corporate strategy PepsiCo can enter UAE through joint ventures, appointing a commercial agent, and authorization to a domestic firm through franchising agreement or licensing. Although PepsiCo can enter UAE market without establishing local offices within the country by contracting a commercial a gent, it can better achieve its international expansion strategy through joint ventures with local beverage firms. However, PepsiCo has to retain the services of a lawyer who is familiar with the local and the US laws and practices while drafting an agreement with the domestic company it chooses to deal with. Joint ventures will enhance the company’s capabilities and enable it access complementary resources which it needs to achieve economies of scale (Elo 2009, 2). Using this strategy, it is able to bring its unique technologies and new products into the market cheaply and faster, and more reliably and efficiently as opposed to what it could achieve alone as a new player in the market. Such partnerships will give PepsiCo certain position and status in the UAE’s business environment, as well as, its environs. This will allow the company to benefit from the networks already created and social capital by the local company to navigate in the environment (Beamish Lupton 2 009, 75). Through joint ventures, PepsiCo will use the existing market position of the local company to establish its brands in UAE’s market. This corporate strategy will also provide the company with access to political connections as well as new market segments. PepsiCo will enter production joint venture with local beverage companies in the manufacture of its products, and contract manufacturing joint ventures with other bottlers for the manufacture of its packaging bottles and cans. The venture will also include recycling. Its strategy is to buy out its partners’ stake in the joint ventures in the near future after it establishes itself in the UAE market. In its operations, PepsiCo plans to integrate the expertise of foreign and local employees, and to bring in its technologies in the production processes. Business level strategy In order for PepsiCo to enter the already competitive beverage market in the UAE, it plans to adopt cost leadership strategy. This will e nable it appeal to price-sensitive customers and the rest of consumers (Kedia, Kroll, Pringle, Wright 1990, 23). This, it will achieve by offering same prices as those products already in the market for larger quantities of its products. For the company to offer lowest prices for its products while still achieving high revenues on its investments, it will have to streamline the existing technology at the local company it enters joint venture agreement with in order establish manufacturing plants which enable it produce high volume output. This will enable the company spread its fixed costs over a larger quantity of units of its products (Kedia, Kroll, Pringle, Wright 1990, 23) to achieve lower unit cost. The distribution of these high outputs will be made possible by the existing distribution networks of the local partner. Besides, the company’s strategy is to assume uniform taste and preference across the various regions within UAE, and therefore offer standardized product s in high volumes. This means that it will limit customization of products that it sells in the country as much as possible. Besides, most of the joint venture’s expansion will be located in areas that attract low rents and wages paid to its workforce. It will also institute competitive bidding for its supply and procurements to help it achieve low cost of operations. It also plans to purchase its raw materials in bulk to benefit from quantity discounts. These strategies will help the company maintain its low pricing strategy. Functional level strategy PepsiCo will adopt operations strategy as its functional level strategy so as to align it with its business level strategy since the latter majorly deals with reducing production cost. Operations strategy will enable the company add value to its products. The strategy will give the company the capacity to meet the requirements of the governments, and satisfy consumers by adopting technologies that will enable it produce high qu ality products (Lewis Slack 2001, 9). This will in turn give it an upper hand over some of its competitors and produce large quantities of products, and hence benefit from economies of scale. According to this strategy, the company will have to consider the core capabilities of the joint venture, together redesign the mission and value of the partner company, and to consider the customers value, which in this case is their Islamic culture. It will be able to take care of the government’s pollution concerns, and will also adopt new technologies, and invent new products to achieve competitive advantage over other beverage companies in the market. It will have to adjust its marketing strategies, workforce, technology and financial management to reflect the needs of the market. Under this strategy, it will have to change the venture’s physical structures especially in the manufacturing plants to achieve high production volumes. This could involve the adoption of ERP syste ms. Automated equipment will help the company achieve efficient production and added value products. Conclusion Any company considering achieving successful international business strategy has to integrate various strategies and initiatives. The company has to consider its core capabilities, the opportunities available, its weaknesses, and the challenges it is likely to face while expanding its operation into a new market. The company must devise ways of mitigating the possible challenges, and adopt strategies which are in line with its vision and mission for the target market. Reference List Arnold, T., 2009. World Bank: reform UAE insolvency law. The National. [Online] available from http://www.thenational.ae/business/banking/world-bank-reform-uae-insolvency- laws Beamish, P. W., Lupton, N. C., 2009. Managing joint ventures. Academy of management perspectives, pp. 75-94. Betsy, M., Dana, C., Guy, C., 2010. Pepsi juices up in Russia. The Wall Street  Journal. [Online] availabl e from http://online.wsj.com/article/SB1000142405274870337750457565025277719580 6.html. Byrnes, N., 2010. Pepsi brings in the health police. Bloomberg Businessweek. [Online] available from http://www.businessweek.com/magazine/content/10_04/b4164050511214.htm. Elo, M., 2009. International expansion through joint venture: Situations and strategies from a network perspective. 25th IMP Conference, Marseille. WIP Paper. [Online] available from http://www.impgroup.org/uploads/papers/7322.pdf Environmental Leader., 2010. PepsiCo, Coca-Cola Roll Out Recycling Initiatives. Environmental Leader. 3 June 2010. Web. Available from http://www.environmentalleader.com/2010/06/03/pepsico-coca-cola-roll-out- recycling-initiatives/ Fredrix, E., 2010. Pepsi plans to stop selling sugary drinks in schools worldwide.  The Huffington Post. Gary Beene’s Pepsi., 2011. Information center. Web. Available from http://www.garybeene.com/pepsi/pep-now.htm#parent Gunther, M., 2007. Bottled water: No l onger cool?. Fortune / CNN Money. [Online] available from http://money.cnn.com/2007/04/24/news/economy/pluggedin_gunther_water.fortu ne/index.htm. Kedia, B., Kroll, M., Pringle, C., Wright, P., 1990. Strategic profiles, market share, and business performance. Industrial Management, pp23-28. Lewis, M., Slack, N., 2001, Operations strategy. New York: Financial Times Prentice- Hall. Martin, A., 2009. How green Is my orange?. The New York Times. [Online] available from http://www.nytimes.com/2009/01/22/business/22pepsi.html?_r=2. New Zealand Trade and Enterprise., 2009. Unite Arab Emirates country brief. Dubai: New Zealand Trade and Enterprise. Web. Available from http://www.docstoc.com/docs/48562365/United-Arab-Emirates-country-brief PepsiCo, Inc., 2010. NYSE:PEP : Second Quarter 2010 Earnings Preview. IStock Analyst. Web. Available from http://www.istockanalyst.com/article/viewarticle/articleid/4311403 . PepsiCo Inc., 2006. Annual Review. Performance with Purpose. Web. Available from http://www.pepsico.com/PEP_Investors/AnnualReports/06/PepsiCo2006Annual.p df Zogby, J., 2011. Arab Gulf business prospects and challenges. Al-Ahram Weekly,  1050. [Online] available from http://weekly.ahram.org.eg/2011/1050/re11.htm This research paper on PepsiCo Inc. International Business Strategy was written and submitted by user Landon Bowers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Using the Present Simple for ESL Students

Using the Present Simple for ESL Students The reading-comprehension passage below focuses on the present simple tense to describe habits and daily work routines. The present simple is typically one of the first verb tenses that new English students learn. It is used to describe an action that takes place on a regular basis. The present simple also can be used to express feelings, facts, opinion, and time-based events. The passage describes the daily routine and work habits of Tim, a typical worker in a central California city. Use the passage to help students better understand what is the present simple tense and how to use it. Before Reading the Passage Prepare students before they read the passage by explaining when to use the present simple tense and how to conjugate verbs in this tense. Explain that in English, you use the present simple to describe what you (or others) do every day. You also use verbs of frequency (such as always, sometimes, and usually) to indicate a habit. Ask students to tell you some things they do every day, such as setting the alarm before going to bed, waking up at a certain time each morning, eating breakfast, and traveling to work or school. Write their answers on the white board. Then explain that the present simple tense can be expressed in three ways: positive, negative, or as a question, for example: I eat lunch at noon.I never play tennis at noon.Does he walk to school every day? Tell students that theyll be reading a story about Tim, a worker who does a number of things regularly in getting ready for work, traveling to work, and performing his duties. Then read the story as a class, having students each read a sentence or two. Tims Story Tim works for a company in Sacramento. Hes a customer service representative. He gets up at 6 oclock a.m. each workday. He drives to work and begins his job at 8 oclock each morning. During the workday, Tim speaks to people on the telephone to help them with their banking problems. People telephone the bank to ask questions about their accounts. Tim doesnt give information about accounts until callers answer a few questions. Tim asks callers their birth date, the last four digits of their Social Security number, and their address. If a person gives incorrect information, Tim asks him to call back with the correct information. Tim is polite and friendly to everyone. He has lunch in a park next to his office. He returns home at 5 oclock in the evening. After work, he goes to the gym to work out. Tim has dinner at 7 oclock. Tim likes watching TV after dinner. He goes to bed at 11 oclock at night. Follow-Up Questions and Answers To extend the lesson, have students answer the following questions: What time does Time get up each workday? (6 oclock a.m.)What time does he begin his day at work each day? (8 a.m.)What are some of the duties Tim performs each day? (Tim verifies callers personal information. He answers questions from callers about their accounts. He is polite with each caller.)What time does Tim turn out the lights each night? (11 p.m.) Have students tell you a few more things Tim does each day as you complete your lesson on the present simple tense.

The Bill of Rights - Text, Origins, and Meaning

The Bill of Rights - Text, Origins, and Meaning The year was 1789. The U.S. Constitution, which had recently passed Congress and been ratified by a majority of states, established the U.S. government as it exists today. But a number of thinkers of the time, including  Thomas Jefferson, were concerned that the Constitution included few explicit guarantees of personal liberty of the sort that had appeared in state constitutions. Jefferson, who was living abroad in Paris at the time as U.S. ambassador to France, wrote to his protege  James Madison  asking him to propose a Bill of Rights of some kind to Congress. Madison agreed. After revising Madisons draft, Congress approved a Bill of Rights and ten amendments to the U.S. Constitution became law. The Bill of Rights was primarily a symbolic document until  the U.S. Supreme Court  established its power to strike down unconstitutional legislation in  Marbury v. Madison  (1803), giving it teeth. It still only applied to federal legislation, however, until  the Fourteenth Amendment  (1866) extended its power to include state law. Its impossible to understand  civil liberties  in the United States without understanding the Bill of Rights. Its text limits both federal and state powers, protecting individual rights from government oppression through the intervention of federal courts. The Bill of Rights is made up of ten separate amendments, dealing with issues ranging from free speech and unjust searches to religious liberty and cruel and unusual punishment. Text of the Bill of Rights The First AmendmentCongress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. The Second AmendmentA well-regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed. The Third AmendmentNo soldier shall, in time of peace be quartered in any house, without the consent of the owner, nor in time of war, but in a manner to be prescribed by law. The Fourth AmendmentThe right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. The Fifth AmendmentNo person shall be held to answer for a capital, or otherwise infamous crime, unless on a presentment or indictment of a grand jury, except in cases arising in the land or naval forces, or in the militia, when in actual service in time of war or public danger; nor shall any person be subject for the same offense to be twice put in jeopardy of life or limb; nor shall be compelled in any criminal case to be a witness against himself, nor be deprived of life, liberty, or property, without due process of law; nor shall private property be taken for public use, without just compensation. The Sixth AmendmentIn all criminal prosecutions, the accused shall enjoy the right to a speedy and public trial, by an impartial jury of the state and district wherein the crime shall have been committed, which district shall have been previously ascertained by law, and to be informed of the nature and cause of the accusation; to be confronted with the witnesses against him; to have compulsory process for obtaining witnesses in his favor, and to have the assistance of counsel for his defense. The Seventh AmendmentIn suits at common law, where the value in controversy shall exceed twenty dollars, the right of trial by jury shall be preserved, and no fact tried by a jury, shall be otherwise reexamined in any court of the United States, than according to the rules of the common law. The Eighth AmendmentExcessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted. The Ninth AmendmentThe enumeration in the Constitution, of certain rights, shall not be construed to deny or disparage others retained by the people. The Tenth AmendmentThe powers not delegated to the United States by the Constitution, nor prohibited by it to the states, are reserved to the states respectively, or to the people.

The Lisbon Treaty and the Development of the European Union Essay

The Lisbon Treaty and the Development of the European Union - Essay Example As the discussion highlights the principal objective of the Lisbon Treaty is to make the EU a single legal entity. The other objectives of the Treaty are aimed at the protection of the environment and enhancing security to the energy sector. Under the principles laid down by the Lisbon Treaty, the Member States can leave the EU voluntarily. The Lisbon Treaty suggests an amendment procedure to the EU Treaties of the future; without having to convene a meeting of the Member States for that specific purpose. Moreover, it brings about new changes to the EU system. At the proposal stage itself, there was intense debate between the drafters of the Treaty. It makes the fundamental rights charter of the year 2000 legally binding. The Member States treated this charter as a political declaration in order to formulate the rights of EU citizens and to pronounce them with greater emphasis. The Lisbon Treaty renders this charter binding on all the Member States; and this charter consists of 54 ci vil, political, economic and social rights. All these rights are applicable to the citizens of Europe. In addition, residents in the EU are provided with the right to life, the right to marry, the right to strike and the right to conduct business within the EU.

Analyze the case and answer the questions Essay Example | Topics and Well Written Essays - 250 words

Analyze the case and answer the questions - Essay Example Imaging-X-rays, ultrasounds, CT-scans, MR- are also used to determine tumor stage. Biopsies, laboratory tests of fluids (cytology) such as urine, blood, and lymphatic fluids can also be used. Surgical reports on the size and appearance can also be used. The doctor selected an ultra sound to determine the exact location, size and spread of the tumor to the lymphatic nodes and other organs. A biopsy is the removal of part or the whole tumor for pathology examination such as microscopy. This is done to determine malignancy or benign. A combination of the two methods was sufficient to determine the mode of treatment. Chemotherapy is the application of antineoplastic drugs to kill cancer cells and inhibit the tumor growth. Surgery removes the entire tumor and a regimen of chemotherapy to kill any remaining cancer cells. If any remaining cells are left the cells proliferate faster and become more invasive. Monthly systematic palpation of the breast aids in earlier detection. It should be done after menstruation when hormones are more stable. If a lump is detected further consultation at a doctor is

Marketing techniques Essay Example for Free

Marketing techniques Essay Introduction The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle. For example, due to Nike’s football boots having to be constantly refreshed and renewed due to high competition, they have experienced, each sector, a number of times. In contrast, the Sony and their PS3 have also experienced similar experiences. For example, due to this specific console being one of the most successful and exclusive gaming consoles of all time, the overall competition has been reasonably low, and due to this, this certain product has seen the product life cycle at a very different perspective by experiencing each sector at a much slower rate. Product The diagram presented above dictates the process in which businesses go through, when marketing. Every business will follow this strategy when they advertise and market a product in order to gain the most sales, and to generate a substantial amount of profit. For example, the first stage of this Product Life Cycle is the Development. This stage entitles a business to conjure up a selected idea, in which they will later hope to produce as a product and then sell. The development stage is where the business will discover the blue prints of their product and how they will later market it. In other words, the development stage provides a foundation for the selected product as it will be built as a prototype to be later sold to the public in order to increase sales and profits. This certain stage is very secretive within any organisation. Other businesses do not want to let their competitors have knowledge of what they’re producing, in case they steal and release the idea before, a nd generate a mass of publicity, sales and profits. The next stage is referred to as the introduction stage; this is  where the business launches its completed product for the first time. This certain sector is vital as it will later determine how successful the product is, and whether it should be develop further. Within the Introduction stage, sales begin to grow slowly if the product begins to generate publicity, this is usually due to the lack of knowledge people have about your product, and it is also due to the lack of advertising. However, a business may not want to advertise straight away, as they may waste money on advertising a product that their piers may not essentially want or need. Therefore, business tend to use the certain advertising scheme, known as informative advertising, this includes small processes in which a business can build their products reputation or publicity. If this section of the product life cycle is successful, businesses can later develop on their products, thus enabling them to create further marketing schemes, beneficial to them, in regards to their sales, profits and annual turnover. The next stage within the Product life cycle is, Growth. This is where a business’s product begins to increase in sales, rapidly. This is due to increased demands, and the fact that all the business’s persuasive marketing schemes are working, thus increasing sales and profits. The growth sector within this product life cycle basically classifies how successful a business is, by being within the growth sector; this indicates that the business’s product is successful and popular. The fourth and pen ultimate stage is known as the Maturity stage. This is where a selected product, created by a business begins to sustain profits, and generate sales slowly. This stage takes place after the growth stage, due to many factors such as an increase in product competition due to the publicity of your product, as well as an increase in advertising due to businesses trying to sustain the success of their product. After this stage, comes the final stage, or otherwise known as the Decline. This stage entails a business’s product to begin to drop in sales, reduce in publicity and popularity, it begins to lose its appeal and competition becomes stiffer and bigger, therefore fewer units are sold. At this stage, advertising is either halted or completely stopped, and possibly the production of the item may decrease in activity in order to retain money and boost the production on other marketing schemes/ideas. Brand: Nike, Inc. Nike, Inc or Nike is a very popular and successful business that originated  in the early 70s. This business firstly began, known as Blue Ribbon Sports in 1964, however, 7 years later saw them changing their name into what we know them today as; Nike Inc. This organisation specialises in sports apparel and accessories. This sport based business sells items within sports such as Football, Rugby, Golf, Basketball, Cricket, tennis, athletics and pretty much every other sport. However, I feel they are extremely notorious for their very professional and popular football boots. For example, Nike have earned international success and have worked with the likes of Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney and Landon Donovan in regards to promoting their Football related range of goods. However, in regards to my product, Nike has formed many advertising schemes with players such as Zlatan Ibrahimovià „‡ (left) and Cristiano Ronaldo (right). Product: Nike Mercurial Vapor This certain product is a very popular and renowned piece of sports apparel. This certain product is linked with football, as they are, a selected type of football boot. This variation of football boot comes in many shapes and sizes, this enables the product to appeal to all different, acquired tastes, and overall this will help the brand Nike Inc, reach out and attract customers. However, my reasoning for choosing this brand would be its placement within the product life cycle, due to increased and increasing competition, businesses such as Nike Inc have to constantly refresh and renew their produce, in order to maintain customers and as a business become more appealing and modern/stylish. Therefore, I believe these products fluctuate between growth and Maturity, for example, due to the competition, new boots are brought out every couple of months or year, this causes older boots, and their predecessors to be regarded as â€Å"old†, â€Å"boring† or â€Å"out of fashion†. Therefore, each boot only has a selected amount of time, until the next big style or football boot gets released. Like I mentioned before, I believe this product is mainly situated within the growth sector, as each boot only obtains a selected amount of time to succeed and become appealing, until the next brand gets released; therefore, it’s time to mature and become a cemented item is limited. Brand: Sony Corporation Sony Corporation, or Sony, is a very successful and popular Japanese multinational corporation that specialises in electronics, game systems and game entertainment. Sony is one of the leading providers of game entertainment in today’s society; they have produced some iconic titles/products like the PS1, the PS2, the PS3 and its most recent addition, the next generation of console, known as the PS4. These gaming, entertainment systems have altered and revolutionised the way we play virtual games, and they have truly made their mark on gadget history. Sony is a Japanese business that began in 1946, its name, at the time stood as Tokyo Tsushin Kogyo, however, since 1958, this iconic brand has been referred to as Sony. Product: Sony, Play station 3 The product I will be using during this task will be Sony’s, award winning creation/product, known as the PS3. I believe this product has been very, very successful, and I think I it will be an ideal product to evaluate and analyse. For example, seeing as this certain console is one of few gaming entertainment systems to be released in the modern era, the competition is reasonably low, therefore, its time during the product life cycle has sustained and gradually evolved into being a product within the Maturity sector. However, due to recent events, a new range of console appeared, formed by the same brand; Sony. This new range of gaming console is referred to as, the next generation of gaming entertainment, and this specific console is known as the Sony PS4. This PS4 was released into stores and gaming retailers on such dates as the 15th of November 2013 (for North American Citizens), the 29th of November 2013 (for European Citizens) and 22nd February 2014 (for Asian Citizens); and as of March 2nd 2014, this product has already sold as many units as 6 million worldwide. Because of this, the Sony PS3 will eventually fall into the declining sector within the product life cycle, due to decreasing demand, decreasing popularity and a decrease in advertising and production. This certain factor is one prominent reason why I have chosen this product to feature within my coursework. Promotion The promotional process within a business is where an organisation would advertise a selected product to either inform existing customers of new modifications to their products, or to advertise a new product they have just created and finished. The methods and messages business use when displaying their products are very important, as it can overall determine the outcome/success of the product. For example, businesses want to sustain and attract new and existing customers by using persuasive and informative promotional materials, and if their promotional schemes do not achieve this substantial amount of money can be lost, thus negatively affecting the business and potentially damaging the business. There are many forms and ways in which business can promote their products for example: Advertising – Through TV, radio, magazines, newspapers, internet Direct selling – directly approaching and â€Å"targeting† customers, e.g. public speakers, telesales, door salesmen Direct Marketing – Leaflets, mailshots, emails Point-of-sale – selling point stands, free samples, vouchers, offers Incentives – loyalty cards, bonus points or point systems i.e. these exist on many crisp and cereal selling brands Public Relations – Ensuring the organisations name is well known and grown or growing publicity. Catchy slogans, and brand names or e.g. sponsorships like Nike’s Cristiano Ronaldo sponsorship deals Sales Promotion – special offers, deals, sales to attract customers All these ways are commonly used by business in order to boost the publicity and overall speculation on their product, as every business needs to achieve a certain amount of customers, in order to generate profit. As well as these promotional ideas/methods, businesses also use certain features like AIDA. This stands for (A) Attraction, (I) Interest, (D) Desire, (A) Action. This diagram is used to represent a customer’s approach to reviewing a product. For example, when seeing a advert that appeals to them, these (potential) future customers will have a mental review of the product, and over a period of time, this AIDA process should unravel and take its formation. This is a process in which many businesses follow, in regards to promoting and releasing their product/ideas so they can identify what techniques to use, when advertising and promoting their products. For example, firstly comes the Attraction of the product, businesses want to represent their newly formed product as a new revolutionary item that will  benefit someone in every way, where it’s needed. Therefore, business will present their item as â€Å"cool†, â€Å"modern† and highly â€Å"anticipated† despite it’s not even released yet. This is in order to obtain the focus of customers and to gain their attention to their product. The success rate in which businesses do this will determine how many people will feel encouraged to buy your product, an increase of this will overall benefit the business and generate them with increase/grown profits. Secondly comes Interest, this is where business aim to achieve the focus and publicity of their product . Because of this, businesses want people/customers to gain an interest to their product, they want people to feel they need and have to purchase it. If a business successes within this stage, this could impact the business in a number of positive ways. For example, an increased amount of people interested within your product could mean, an increase in profits, and this will most certainly benefit a business. Businesses do this by containing people within their adverts or promotional materials looking happy with the product, or featuring famous figures in order to promote how stylish a product can be. Like I briefly mentioned, businesses want customers to feel the need to have their product, this stage is referred to as the Desire stage, this is where business feature many promotional materials in order to obtain the attention of customers and make them feel the need to want to buy and purchase their product. Again businesses can do this through featuring famous figures like Cristiano Ronaldo in order to promote their new product. By doing this, many fans of these famous figures may feel desired into purchasing the product as they deem it as stylish or maybe they just feel loyal to the role model/celebrity who promoted it. Finally features the stage/section known as Action. This the physical side to this AIDA cycle, for example Action is where the customer/reviewer will eventually purchase the good and use it/consume it for its purpose. Within this cycle, businesses don’t really have to do anything more at this stage, the customer has bought their product, all the business can do now is wait and assume the certain client has grown fond of their product, thus potentially forming them into an existing customer/loyal consumer. What are the promotional techniques used by your businesses? Within the two businesses I have chosen, there are multiple promotional techniques. Within the paragraphs displayed below, I will present this and eventually outline their strengths,  weaknesses, and comparison with compe titors and their differences. Nike Inc, Mercurial Vapor: For this selected product, I found many promotional schemes, however, I commonly found promotional processes within the advertising side of promotion, and these TV advertisements included famous footballers like Cristiano Ronaldo and Zlatan Ibrahimović in order to boost the attraction of their product as well as the desirability. For example, some screen shots/links of the adverts collected: Advertisements: Cristiano Ronaldo: https://www.youtube.com/watch?v=MWVYwppLPdE https://www.youtube.com/watch?v=_mdgTR5ZyDs Zlatan Ibrahimović: https://www.youtube.com/watch?v=pqVk1FHYeFY https://www.youtube.com/watch?v=7SBnk3lKzzg Strengths: Within this set of Nike commercials, I thought the real strengths and positive aspects had to be the way in which they want people to perceive their products. For example, within each advert/promotional technique, they indicate how their style of football boot could change the way in which you perform, and how it can alter your abilities. For example, within the Cristiano Ronaldo adverts, it depicts Ronaldo, running through a whole team, easily with such pace, the advert then finished with the simple statement of: Be fast. Be Mercurial. This would indicate to customers that their special brand of football boot could enhance their abilities and the way they perform on the football pitch. For many football fans, and aspiring football players, these factors may be very important and this may encourage them to buy the item as they desire the certain traits these products supposedly provide. This is also a good way of advertising, because when people purchase this variation of football bo ot, it’s another way of advertising, however it’s free. For example, potential customers may see other people wearing the advertised boots, and this may cause them to feel jealous due to them knowing what the boots supposedly provide trait wise, as well as the fact, their favourite footballer may be the cover of that  certain brand, therefore they could feel further experiences of jealousy. This factor is very important because, in modern day football, the competitiveness between aspiring players may be extremely high, therefore each player wants/needs a certain factor such as new boots that may pose them with an â€Å"advantage† over everybody else/their opponents. Overall this will encourage more people to purchase Nike’s product as the certain products may feel increasingly desired, thus potentially increasing their profits and reputation. I also feel strength of these advertisements is the involvement/featuring of worldwide known sports figures like Cristiano Ronaldo and Zlatan Ibrahimović. Many young people interested within sports and football idolize over certain role models like these players, therefore, when these people see the Nike adverts featuring them, they feel obliged to purchase the certain piece of sports apparel in a way of supporting their role model. Therefore, Nike can use this to their advantage by exploiting how these players â€Å"benefit† from their products, and how it will reflect on their customers. For example, many fans and expiring footballers may feel, that wearing the same football boot as Cristiano Ronaldo or Zlatan Ibrahimović will grant them with their abilities and skill. Because of this, Nike’s advertisements can easily attract more customers by featuring these great athletes, thus potentially boosting their profits due to increased attraction and desirability. Weaknesses: Within these adverts, I felt it was very hard to find a significant weakness; however, I came to the conclusion of their adverts potentially degrading people. For example, due to the adverts representing how football players could be boosted/enhanced by the certain football boot, certain people who may desire the item, however can’t afford it may feel, when they play football, they do not have enough skill or power when on the pitch in comparison to people wearing these advertised boots. Because of this, many people may feel degraded, and they may also feel potentially weaker as a footballer, and this could potentially have a negative effect on Nike due to some people possibly feeling depressed about their abilities when being reminded of their products and their brand faces like Ronaldo and Zlatan Ibrahimović. Therefore, Nike may suffer some reductions in customers,  therefore a decrease in overall profits. Comparisons with competitors: When comparing to competitors, I believe Nike is probably at the best stage, I believe Nike is at the top of their game. For example, I think the way in which these commercials are conducted, represent these products with style, professionalism, power, speed, agility, and skill, precision. Because of this, I believe Nike’s target audience has been expanded for example, due to the professionalism and smart appearance of these products and their commercials, elder customers may also be enticed to purchase the products, as well as young, aspiring players. I also feel Nike made the correct choice when choosing players like Cristiano Ronaldo when advertising their products. For example, over the past couple of years, Ronaldo has accomplished many individual and joint awards and has successfully earned his place as the one of the best, if not the Best player in the world. Because of this, more people may have been enticed to buy Nike’s products, thus potentially booting their profits and overall reputation. Sony, Play Station 3: Again, with this certain product, I found Sony Corporation used many promotional techniques in order to advertise their product, especially within television, posters and billboards. For example: Links: https://www.youtube.com/watch?v=YyTlxHwuPZY – Long Live Play Michael https://www.youtube.com/watch?v=gqkNPcUMffU – PS3 Baby Commercial Strengths: Within these Sony, PS3 commercials/promotional material, I found that theses commercials had many aspects about them that were positive. One of these was the engagement to the audience a special individuals that are avid console gamers. For example, within the Long Live Play commercial, a group of gaming characters formed in order to celebrate the background character known as Michael who controlled their stories, as he PLAYED their games. I believe this is a positive effect as certain people may recognise these gaming characters, therefore they already obtain some variation of emotional  attachment to them, because of this, more people may be attracted to Sony’s products. For example, by seeing characters from certain games they have played may trigger many good memories of these people playing these games when they were younger. Because of this, they may feel encouraged to buy the console in order to recap on old memories, because of this, and increased amount of people buying Sony’s products will mean, and increased amount of profits, thus benefitting Sony in a number of ways. Another strength could be the suspense during the commercial. For example, the Long Live Play commercial depicts a group of characters speaking and celebrating about this person called Michael, however, customers watching the commercial don’t’ actually get told who this Michael is and why he’s important until the very end. I believe this is a very good promotional technique as this may cause customers having to watch the entire commercial as they are curious to whom Michael is, and by that time, they are drawn in and notified of the brand â€Å"Sony – PS3†. This suspense could ideally cause more people to remember the commercial, and overall these factors could increase the amount of people wh o will buy Sony’s products, thus increasing their profits further. Weakness: In comparison to the Nike commercials, I felt there were more negatives within these certain promotional methods, especially within the first commercial I watch, the PS3 baby commercial. I feel there were certain negative, such as how vague the promotional method was, for example, I don’t feel and can’t seem to analyse any form of message or purpose into why Sony depicted a baby doll, glancing at their product and making a series of different noises. If anything I believed this certain commercial was quite weird, and if I were to watch this commercial, my initial reaction would probably deter me from buying this product,, as I found little about the product itself, and the way I think the commercial was conducted was very strange and dysfunctional. I believe this would overall be a negative effect in regards to Sony. For example, if people are deterred from buying you product, due to your commercial, this could result in reduced sales and ultimately a decrease in your a nnual turnover. I also find, within the Long Live Play commercial, if you were new to gaming and unaware of some of the figures within the production, the advert wouldn’t really appeal to you,  therefore the way Sony aimed to increased sales through this promotional method may not work as well as hoped. For example, how do you expect to connect with some of the characters when you’re un aware of their story/history? Ultimately this could affect the turnover and sales created through this product and it could mean less people may purchase Sony’s products, thus potentially affecting their profits. However, in relevance to my last point, it could also be perceived as a positive, for example, if some people are unaware of certain characters, this may leave them questioning their purpose, and why they’re there. Because of this, people unaware of this information may feel the need to purchase a games console and some related game titles in order to find understand why certain characters were within the commercial. Due to this, businesses like Sony who sell gaming systems may receive increased sales due to people new to games, and are searching for a correct platform to play on. Overall this would positively affect Sony as sales may increase, as well as profits, thus benefiting the company economically. In comparison to their competitors I feel Sony don’t feel the need to input as much effort into their advertisements. They seem to focus on sales promotions within shop windows like Game or Game Station. I also feel Sony withdraw from increased advertising as it costs money, and they seem to find leaving their customers without that many details, It might give them an increased chance in regards to buying the console as the negative effects of the product may be unknown until purchased, this is beneficial to Sony as again, more sales mare be generated, thus a potential increase in profits. Pricing Strategies Used Pricing strategies is another word for the structure, and how businesses decide to sell their goods, and depending on these products, the type of pricing may change. Nike, Mercurial Vapor: The first pricing strategy I think Nike use in regards to this specific product happens to be the strategy known as Promotional Pricing. This is where businesses provide offers, and sales on their certain products. And in Nike’s case I believe this is exactly what they do, for example, considering the competition for this variation of product is very high, businesses like Nike have to constantly circulate new products and new Mercurial Football  boots, otherwise, their competitors will receive the upper hand and potentially an increase in customers due to less competition and other competitors not releasing new, updated stock. So, businesses like Nike release new stock/products like Mercurial Football boots in order to maintain their customers interest, therefore a majority of their older stock falls into the category of sales, deals and special offers. For Example: For example, Nike cut down this special type of Mercurial Football boot down from  £55.00 to  £43.00, a  £12.00 price decrease. Nike also follows the pricing strategy of Price Skimming. For example, when Nike first releases a new rendition of the Nike Mercurial Football boot, the price is initially, extremely high. I believe they do this because they know people would pay so much, just to stay up to date and modern in regards to the latest range, I also believe they do this because they know they are going to later decrease the price, therefore they initially sell their products at an extremely high price, just to take advantage of the limited time it’s going to be that price for to ensure they may generate a major profit per unit, thus potentially increasing their sales and overall increasing their profits. For example: The screen shot displayed above represents how much Nike initially release their Mercurial Vapor range at, later this price will decrease as new boot ranges will circulate, and this certain style will eventually go decrease in fashion/popularity. Sony, Play Station 3: The Sony PS3 has been around for around for around 7 – 8 years now, therefore the pricing strategies Sony used may or may not have changed during the products long lasting existence. Over that period of time, the Sony PS3 has been altered, re-mastered and perfected, therefore the pricing has obviously had to be changed, and considering the release of the new PS4, the Sony PS3 price has probably fluctuated at an even greater scale. One of the price  strategies the Sony PS3 withheld was, Price Skimming. Sony needed and has used this strategy due to the products huge market life. In order to generate and receive the most sales/turnover, Sony needed to keep the price as high as they could until something like the PS4 appeared. For example, since its release, the Sony PS3 has maintained a price between  £400  £150, therefore within that 8 year product life bracket, Sony has only cut the pricing down from around  £250, and like I mentioned before, Sony did this in order to generate the highest amount of sales/turnover in order to sustain a substantial amount of profit. Sony have also used the pricing strategy known as promotional pricing, for example, since Sony and their consoles involve features such as buyable accessories and games, Sony seem to release the occasional deal which involves a mix of a variety of games, certain gaming related accessories and obviously, the console itself. These deals appeal to many people as they receive the highly anticipated console as well as many other beneficial features. However, businesses like Sony use these added features in order to boost people’s encouragements as they believe the deal is better than it actually is. This is beneficial to the business as it overall could result into increased sales/profits due to deal prices and bundles potentially being sold for more than the individual console. This then leads me on to my next and final pricing technique, for example, business use the pricing strategy known as Psychological pricing. This is where businesses sell products at a price to deceive customers and trick them into thinking it’s cheaper than what it really amounts to. For example, many businesses sell items ending in 00.99, this is due to it seeming like it’s much cheaper than the price following it, for example, people feel they’ve received a great deal off an item for  £19.99 instead of it being  £20.00, despite it’s one penny less, your eyes deceive you and it seems to look like a much smaller number/price. For example, in regards to Sony, their PS3 has been usually sold at a price ending within 00.99 in order to trick and deceive people, thus causing Sony, to generate an increased amount of money, thus boosting sales and potentially enlarging the business’s profit. For example: As you can see, this certain retailer has applied this strategy on order to generate a increase within each unit sold. This will overall benefit Sony as  more money will be generated within their company, causing them to receive a positive cash flow. Place Nike: Nike is business that specialises within sports apparel and sports related accessories, therefore you will find most Nike goods within common Sports retailers. For example, popular European stores like Sports Direct, JD sports and the Nike shop will supply these related goods as they are all featured within the same business sector – Sporting and Leisure activities. These products produced by Nike are supplied within these stores as Nike is a multinational brand, and it’s becoming increasingly popular, therefore, over the past couple of years, the demand for Nike produce, such as Mercurial Football boots has increased. Because of this, businesses like Sports Direct and JD sports want to sell their goods as Nike will cause them to generate increased profits due to increase popularity of Nike products and increasing demand for the certain stock, supplied by Nike. This is beneficial to both stores, for example, Nike will receive money through the selected stores Nike stock sales as a percentage of this money will be generated and transacted to them, as long as Nike provide these businesses with suitable and updated stock. The only negative I can picture could be the certain percentage of the money Nike might receive, for example, this percentage may be quite low, and therefore it might actually negatively affect Nike as they may spend more money manufacturing and transporting the goods than what they receive in return. Sony, Play station 3: Since Sony and their PS3 is categorized as a gaming entertainment system, the stores that usually sell this product are gaming retailers like, Game, HMV, Game station, and CEX, however, since PS3 became a worldwide product, they have gradually been sold within basic superstores like Tesco, Wall mart, Sainsbury’s, Morrison’s, ASDA and Waitrose. Again, due to the products speculation and overall success, these businesses decided to get in touch with Sony and sell their produce (PS3) as they were certain its success will provide them with increased sales, and overall profits. Many businesses like  Tesco also bought the stock in order for more people to enter their stores, fro example, by increased amounts of people entering a Tesco in search for a PS3, they may buy a certain drink or product provided by Tesco, and because of this Tesco and other superstores selling the PS3 may have also generated increased product/stock sales and well as potential increased profits. Much like the positive effect presented above this will also overall benefit Sony, as an increased amount of businesses wanting to sell their produce, will mean an increase in funding and overall boost in the finances within the organisation as more money will be externally inserted within the company. The only negative again could possibly be an insufficient amount of money to compensate for the immense amount of demands from businesses wanting to sell Sony’s products, however their funding/money should cover it, thus evading this problem and providing Sony with no real negative issue in regards to this problem. Evaluate the marketing techniques used by a selected business Nike: After evaluating and analysing Nike and their Mercurial Vapor football boots, I have resulted in a conclusion, and have formatted my final opinion, on their way of marketing. I personally believe Nike used very smart and successful marketing strategies, as the popularity of their business represents how they have globally attracted people to their brands, and sports apparel. For example, in regards to their Product, I believe the way they’ve dealt with the growing/fast competition really functions well within their business. For example, Nike has adapted and became accustom to bringing out and releasing new products, like football boots every couple of months/year in order to sustain the interest of their customers and target audience. For example, they need to sustain each of their products like the Mercurial Football boots within the growing sector in regards to the product life cycle, until the next brand or style of boot gets released. Without these certain functions, and Nike standardized approach, I doubt the business would be as successful as it has been over the past few years, this certain function has certainly helped Nike achieve success, sales and profits; and these are all very beneficial features within an organisation. Due to these factors, I also believe Nike has breached its customers’ expectations; they have released consistent and fashionable products, much  like the rapid production and competition of football boots, and they are definitely one of the best within their selected sector of Sports and Leisure apparel/equipment. This is why I believe Nike could be regarded as one of the best, if not the best football boot producers/retailers within the world, and I believe they are definitely one of the feared businesses, in regards to their competitors like Adidas, Puma, Umbro, Sondico and Warrior. Secondly, I believe Nike’s Promotional sector is also very effective, for example, as I mentioned previously, I believe the way Nike advertise and present their products is very professional, stylish and smart in regards to their appearance. And because if this, I believe Nike’s target audience is expanded, for example, by appealing to an increased amount of people, Nike’s football boot sales may increase, therefore Nike may even result in an increase within profits; thus benefiting the business further. I also believe Nike conducted their sponsors very professionally and successfully as well. For example, Nike and their range of football boots obtain sponsorship deals with players like Zlatan Ibrahimović and the two time Ballon d’Or winner; Cristiano Ronaldo. I believe these deals have secured Nike’s success, for example, due to players like Ronaldo promoting their produce, an increase amount of people have been encouraged to buy their products , like the Mercurial football boots; thus boosting their sales, revenue and overall, profits. Again, in comparison to their competitors, I believe Nike are the best in their business sector. For example, the way they’ve conducted each commercial, poster or other promotional source, they do it with certain features that I feel provides them with an edge in regards to attracting and generated desiring customers.  Within Nike, I feel their pricing strategies were extremely good / beneficial to the organisation, and I believe, there isn’t any other form of strategy that I would follow, in terms of generating sales, and ultimately profits. For example, I believe the strategies they used were very good, in regards to their products, and how it will function with their target audience/customers. For example, one of the pricing strategies they used was, promotional pricing, this is where business sell their goods by offering certain deals and sales and cutting down the price in order to attract and generate an increased amount of customers. I believe it was  convenient for a business like Nike to use this certain strategy, as the football boot market is very competitive, and new boots will have to be released every couple of months/ year. Because of this, it’s only right if they cut down the price on their other goods by introducing sales, offers and other forms of promotional pricing, in order to attract more customers, and potentially increase sales/profits. Another form of Promotional pricing that Nike conduct is the strategy known as Price skimming. This is where businesses initially release their item at a very high price; however, as it progresses through the product life cycle, this price tends to decrease in order to benefit the business and customers by producing potentially more sales, thus more profits, as well as a cheaper price, therefore increasingly affordable. Again in Nike’s case, this is mainly due to the strong, competitive market. For example, new products like Mercurial football boot s will have to be released, therefore the stock referred to as the old stock will slowly come down in price as new products and goods get released. This will benefit Nike as the cheaper prices could attract more customers, because of this, Nike could face an overall sales increase, and this sales increase could eventually lead to the increase in Nike’s profits. Nike could improve the sales of this by promoting these reductions in such things as Television Adverts or posters, combined with popular retail stores such as Sports Direct. By promoting these reduced offers, more people within their target audience may feel interested to purchase their products, due to this Nike’s sales and overall profit may lead to an increase. Within these advertisements further deals with popular sports personalities such as Cristiano Ronaldo could take place; further promoting these reduced products, ultimately leading to more people having a desire or wanting for these items, resulting in an increase in Nike’s sales and profits. I believe the way Nike sells their produce, like their Mercurial Vapors is very convenient and bene ficial to the organisation. Therefore I believe these certain pricing strategies are very effective and this specific range of marketing techniques are very successful in terms of generating the business with increased sales and overall increased profits. Nike has overcome their competitors by formulating certain schemes to override their opponents and receive increased customers, sales and profits. Like I mentioned previously, to strengthen this, Nike could promote their discounted and reduced prices  even more. For example, since a new style or variation of their products such as Football boots are renewed monthly in order to maintain a controlling position within the Market, a vast amount of their old products are slightly forgotten about in regards to customers and their target audience. Therefore I think it would be highly beneficial to Nike if they compensated more for the promotion of their older products with reduced prices as it could overall increase the sales of their business, and ultimately lead to increase publicity. More people would be interested to purchase these promoted items with reduced prices, creating a larger attraction to the Company (Nike) and its products, either new or old. Further promotional materials with sports personalities would also help solidify their position, as certain sporting figures may attract a larger audience to their business, increasing the publicity and knowledge of their products; this would be highly beneficial to Nike as it may result in increased sales, ultimately leading to an increase within profits, further benefiting the organisation. However, if I had to make one improvement I would say the pace at which the company skims the prices off its products. For example, many times I have been looking at popular football boots and noticed how the prices are extraordinarily high. For example, popular football boots promoted by famous athletes sometimes cost over  £200. For children, and sometimes adults, this type of money to compensate is nearly impossible, or considered a â€Å"waste†. This high price may result in push factors for people in search for the adequate balance I regards to sporting goods such as football boots, people will look for price, fitting and appearance; and if the price is high, it may deter people from purchasing it, ultimately reducing Nike’s sales, potentially leading to a decrease in profits. By increasing the rate at which these products are reduced, and shortening the period they are sold at a very high price for, more people may be attracted to buying and using the product, thus promoting the business’s content furthermore, and ultimately leading to an increase in profits due to increased customers and sales. Lastly, within the marketing sector, comes the section known as Place. This basically refers to where the products are actually sold. For example, for Nike this is the common sports retailers like Sports Direct, JD sports and  more. This encourages greater sales as the product is widely available. For example, it would be common to provide businesses who have generated success, prior to you letting them sell your specific items. Therefore, it was only beneficial for businesses like Nike to sell their good to businesses like Sports Direct who are very successful and have generated an array of customers in search for products like Nike’s Mercurial football boots. This will benefit them as the business’s success could potentially mean, more people might purchase Nike’s products, like their Mercurial Vapors, therefore Nike would benefit as they could potentially result in an increase within profits, and sales. Another way Nike may be able to improve the promotion and success of their sporting related goods could be the increase in personal customization, for example, many people buy and purchase products such as football boots to stand out within their selected sport, by allowing your customers to personalize a product, catered to their wants and desires will enable an increased level of individuality. For example, this customisation technique may allow people to feature their own personal initials and colour combinations on their selected Nike products. Also, this certain function should not only be introduced via the internet, but also via located outlets. This would enable people and customers to receive a visual on how their selected product would appear. Certain physical features such as a wider Nike product customisation would potentially lead an increased amount of customers, for example, like I mentioned previously, within their selected sports, people want to stand out, in order t o attract attention or an increased chance of remembrance. Therefore, by allowing people to customize their personal products whether it is tops, shoes, boots, shorts or even tennis rackets, a wider audience may be attracted. Ultimately this may increase Nike’s sales, leading to an increase in their overall profits. The only recommendation for Nike, in my opinion would be if they were to provide more promotional pricing methods in order to prevent certain items falling into a decline, for example, due to the high competition within the market in regards to football boots, they have to release new boots, every couple of months, therefore the â€Å"older† boots decline in price and popularity quickly. In order to prevent this, I think Nike should increase the amounts of offers within their football boot range; this will potentially increase sales and even boost profits as an  increased amount of people would be encouraged to purchase Nike’s products due to the falling/cheaper prices. Again this will benefit the business as more money could be generated, and this could possibly mean Nike may sell more, thus increasing their overall sales.

Montags Metamorphosis in Fahrenheit 451 :: Fahrenheit 451 Essays

Montag's Metamorphosis in Fahrenheit 451 It is once in a while in the history of one's literary experience that a book comes a long which is so poignant in its message, so "frightening in its implications" [New York Times], and so ironically simplistic in its word choice. One of these treasures of 20th century literature sits on my desk in front of me as I type-Fahrenheit 451, by Ray Bradbury, the novel devoted to denouncing the adage, "Ignorance is bliss". This novel provides a glance into a bleak world similar to our own (almost too similar) where war is common, feelings are shunned, family is non-existent, and thought is no longer an individual's query. To facilitate this last criterion of Mr. Bradbury's world, books have been banned, condemned to be burned on sight along with their possessors. (Incidentally, I am sure that Mr. Bradbury was aware of the high irony of writing this down in a book when he conceived of the idea.) And who should be the policemen of this world of ignorance? The "firemen." Not unlike the fir emen in our world today, they dress alike, drive big trucks, and wail their loud sirens. There is one fundamental difference, however-these firemen start fires; they cleanse the evil books of their sin. And who should personify the heartless, unfeeling, cold-warm fireman but Guy Montag. His father was a fireman, and his father in turn, so what other job could there be for a man like him? Well, as you, the reader, will see, Montag will soon have trouble answering that question himself. As I have mentioned, Montag is like all the others at the commencement of the novel: loving his job, never questioning an authority that has never given him any reason to obey. This all changes though when, while walking home from work, he encounters a young girl named Clarisse, who, through her innocence and oblivion to the world around her, shows him that society is crumbling around him and that he can be a part of the solution, not as everyone else is-the problem. For the first time in his life, he questions what he sees around him: his wife overdosing on pills, Clarisse getting hit by a speeding car and killed, and even the book burning which he does every night for money. Or was it amusement? Either way, curiosity gets the better of him as he "steals" a book from a raging fire during one of his raids.

Modifying Aerodynamics Around Tall Buildings

Modifying Aeromechanicss Around Tall Buildings Abstractions:Wind is a really powerful and unpredictable force impacting tall edifices worldwide. Its burden additions with tallness and is more frequently sudden and in altering waies. Additionally it creates immense force per unit area differences on different sides of the edifice. It is going progressively hard to defy its force by construction entirely. A better option is to understand the aeromechanicss around it and plan the signifier of the edifice in such a manner that air current can bring on the least impact. So today we can see that by utilizing wind tunnel engineering and other advanced engineerings, the edifice signifiers are altering from consecutive rectangular blocks to more curving and streamlined signifiers. The rule behind this is to debar or steer as much air current as possible to cut down its impact on the construction of edifice. This can be achieved by corner alterations, tapering and reverses, supplying gaps through the edifice or by sculpting the tops. Somet imes the aerodynamic survey of the site helps in placement of the edifice as in instance of Burj Khalifa. Not merely this survey helps to extenuate the force on windward side but besides reduces whirls on the leeward side therefore minimising air current shadow zone. Besides attention should be taken that the design does non bring forth perpendicular air current impetuss which can do prosaic accidents. There are some proposals for steering these high velocity air currents at such highs to power the edifice. So the following coevals skyscrapers will be an interdisciplinary merchandise of architectural, structural and aerospace technology Fieldss. This is a new construct and is being successfully used in design of today tallest edifices. ( ILGIN, 2006 ) KEYWORDS:Aeromechanicss, Wind Tunnel Engineering, Vortices, Tall Building, Wind Excitation. Table OF CONTENTS ABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 DECLARATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 ACKNOWLEDGEMENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦ .3 Table OF CONTENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 List OF FIGURES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 CHAPTERS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7IMPORTANCE OF AERODYNAMIC MODIFICATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7Introduction to aerodynamic modifications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7Research question†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9Aims†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9Aims †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9Scope †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10Restrictions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10Research model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10TALL BUILDINGS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11Definition of tall edifice. †¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11Development of tall edifices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11WIND LOADS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15Wind lading on construction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.15Nature of air current †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16Variation of air current velocity with tallness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16Vortex-shedding phenomenon †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17Along wind gesture †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18Across air current gesture †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.18Cladding force per unit areas †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18Wind tunnel technology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19Wind tunnel trials †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20Pedestrian air current surveies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21AERODYNAMIC MODIFICATIONS AGAINST WIND EXCITATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..24Sculpted edifice tops.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.24Tapered signifier†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..25Corner alterations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25Addition of gaps through construction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.25CASE STUDIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 26Burj Khalifa: secondary instance survey †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 26Wind clime survey †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 28Wind lading on chief construction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 29Pedestrian air current environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 30Co nclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 30Taipei 101: secondary instance survey †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 31151 Incheon tower: secondary instance survey †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 33CONCLUSIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 35BIBLIOGRAPHY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 36 PLAGIARISM REPORT †¦ †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 38 List OF FIGURES Figure 2.1. Monadnock Building, Chicago, USA. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Figure 2.2.Impact of air current along the tallness of the edifice †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Figure 2.3.Structural systems with increasing tallness. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Figure 2.4. Fluid flow form around different basic forms †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Figure 3.1. Weave force per unit area around a edifice †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 Figure 3.2. Variation of air current velocity with tallness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Figure 3.3. Weave pattern around rectangular edifice †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Figure 3.4. Weave pattern around rectangular edifice –vortex†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Figure 3.5. Wind Tunnel Testing Of Petronas Towers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Figure 3.6.a Vortex Excitation on Tapered Spire –Mode1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Figure 3.6.b. Vortex Excitation on Tapered Spire –Mode1 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Figure 3.7. Design considerations for prosaic air current surveies: ( a ) downwash to street degree ; ( B ) high air current countries at the ground-level corners ; ( degree Celsius ) a big canopy ; ( vitamin D ) big daiss ; ( vitamin E ) recessed entry ; ( degree Fahrenheit ) an arcade or an unfastened columned place under a edifice ; ( g ) corner entry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 Figure 4.1. Corner alterations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 Figure 5.1. Burj Khalifa †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦ 26 Figure 5.2. Plan View of Burj Khalifa Tower †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 28 Figure 5.3. Vortex Formation around the Tower †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 29 Figure 5.4. Taipei 101 tower †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 Figure 5.5. Plan View of Taipei 101 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 31 Figure 5.6. Tuned Mass Damper in Taipei 101 Tower †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 32 Figure 5.7. Full Rendered View of Incheon Tower †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34IntroductionIntroduction to aerodynamic alterationsWorlds have ever competed with each other to demo their domination, power, endowment, etc. in different Fieldss with different types of looks. One such marked look is by edifices monumental edifices which have ever grown vertically to mean their importance. Every progress in tallness comes with a new set of jobs. Everytime a new engineering or thought is required to traverse the hurdle and each clip it happens that a new harvest of such constructions utilizing such engineering are raised wherever economic system licenses. Earlier the tall and monumental edifices were meant for the intent of idolizing ( temple and cathedrals ) , garnering ( public halls ) and other intents ( like pyramids for entombment ) . So the considerations were that of structural stableness. But today, they are even used f or commercial every bit good as residential intents, so the challenges like the residents comfort have added to the list. ‘As Grecian temples and Gothic cathedrals are the representative edifice types of their several periods, tall edifices and skyscrapers are seen as the best representative illustrations of industrialised society. They have compounded the human inherent aptitude to construct of all time higher, self-importance and competition, and the economic demands of get bying with the denseness of urbanization.’ ( ILGIN, 2006 ) . In today’s clip, it is merely impossible to conceive of any major metropolis without tall edifices determining its skyline. They are most celebrated landmarks of metropoliss ( besides because they can be located from far off ) , laterality of human inventiveness over natural universe, assurance in engineering and a grade of national pride ; and besides these, the importance of tall edifices in the modern-day universe is without uncertainty of all time increasing despite their several undeniable negative effects on the quality of urban life. The feasibleness and desirableness of tall edifices have ever depended on the available stuffs, the degree of building engineering, and the province of development of the services necessary for the usage of the edifice. Therefore, advances in structural design constructs, analytical techniques, and a more sophisticated building industry, in concurrence with the high-strength lightweight stuffs have made it possible to build really tall, much more slender and lightweight edifices at a surprisingly low cost premium compared to conventional building. ( ILGIN, 2006 ) However, every progress in tallness comes with a new trouble and therefore the race toward new highs has its ain challenges. Intelligibly, the increased flexibleness and decreased weight make non supply sufficient anchorage and makes modern-day tall edifices much more vulnerable to environmental excitements such as air current, which leads to horizontal quiver. Since air current can make inordinate edifice gesture, the dynamic nature of air current is a critical issue, negatively impacting tenancy comfort and serviceableness. Excessive edifice gesture can, make noise and cleft dividers, damage non-structural elements such as drape walls, cause spectacless to interrupt, cut down fatigue life, malfunction of the lifts and equipment, and consequence in structural amendss or even prostration. Therefore, the utmost quiver is a greater concern for both users every bit good as interior decorators of modern tall edifices, and inordinate acceleration experienced at the top floors during frequent windstorms should be kept within acceptable bounds to minimise uncomfortableness for the edifice residents and to avoid these sorts of unwanted events. Many researches and surveies have been done in order to extenuate such an excitement and better the public presentation of tall edifices against air current tonss. Hence, different design methods and alterations are possible, runing from alternate structural systems to the add-on of muffling systems in order to guarantee the functional public presentation of flexible constructions and command the air current induced gesture of tall edifices. An highly of import and effectual design attack among these methods is aerodynamic alterations in architecture. It comes into drama when the structural portion of the edifice can no longer defy sidelong air current forces without any major structural alterations and design and at the same clip without significantly increasing the cost of the undertaking. Aerodynamic alterations include alterations of building’s cross-sectional form and its corner geometry, sculptured edifice tops, horizontal and perpendicular gaps through-building to let air current to flux past the edifices with effects on the edifice construction and tegument. In this survey we will look on some of tall edifices and how their design was modified by aerodynamic surveies. By altering the flow form around the edifice, i.e. an appropriate pick of edifice signifier, moderates wind responses when compared to original edifice form. Equally far as air current burden and resulting gestures are concerned, for tall and slender edifices, the form is critical and a regulating factor in the architectural design. Intelligibly, tall edifice design requires a alone coaction peculiarly between the designer and the applied scientist. This interdisciplinary attack to deciding edifice planning, building, and usage issues plays a critical function. Furthermore, wind safe tall edifice design begins with the designer, and so, the influence of the air current action must be considered from the really beginning of the architectural design procedure of tall edifices. Designs created by the designer should be such that it allows for the aerodynamic alterations to take topographic point without compromising other facets of design particularly its country. Therefore, skyscrapers of the following coevals should be the merchandises of coaction, in peculiar between the architectural, structural and aerospace technology Fieldss without victimising the architectural design. But first we will understand the nature of air current and its importance at higher degrees from the land and besides some basic rules of fluid kineticss ( as air current is a fluid ) .